PRESS RELEASE
Digital Valley Albania (DiVA) Project Officially Launched
The Digital Valley Albania (DiVA) project has officially been launched, marking a significant milestone in accelerating the digital transformation of Albania’s small and medium-sized enterprises (SMEs).
This innovative initiative, co-funded by the European Union, seeks to empower SMEs across key sectors — including agriculture, tourism, and manufacturing — by offering access to cutting-edge digital technologies, specialized training, and tailored business support. Through this comprehensive approach, DiVA aims to provide businesses with the tools, knowledge, and resources needed to enhance their competitiveness, foster innovation, and achieve sustainable growth both locally and internationally.
“DiVA represents a unique opportunity for Albanian enterprises to embrace digital innovation and strengthen their role in the European digital economy” said the project’s implementation team.
“By combining training, technology, and collaboration, we’re helping build a smarter and more connected future for Albania’s business ecosystem.”
The DiVA project will act as a central hub for digital innovation, learning, and collaboration, designed to bridge the gap between traditional business models and the rapidly evolving global digital market. It brings together a consortium of local and international partners who share a commitment to promoting digital skills, entrepreneurship, and sustainable development.
Through a variety of activities, including hands-on training, mentorship programs, innovation workshops, and access to testing facilities for new technologies, DiVA will enable businesses to explore and implement practical solutions that drive efficiency, productivity, and environmental sustainability.
Moreover, the project will provide guidance on topics such as digital marketing, e-commerce integration, cybersecurity awareness, data management, and the adoption of green digital tools, ensuring that Albanian SMEs are better equipped to adapt to the digital age and align with EU market standards.
By fostering collaboration between the private sector, academia, and public institutions, DiVA aims to create a sustainable digital ecosystem that not only supports business growth but also strengthens Albania’s overall competitiveness within the European innovation landscape.
“The launch of DiVA is more than just the beginning of a project — it’s the start of a long-term transformation journey for Albania’s SMEs,” the implementation team added. “Our focus is to build capacity, inspire innovation, and create tangible results that will have a lasting impact on the country’s economic future.”
SMEs and entrepreneurs interested in participating are encouraged to apply through the official website at www.divalbania.eu, where they can find detailed information about available services, eligibility criteria, and upcoming training programs.
The application period is open from 6 October to 6 November 2025, and selected applicants will have the opportunity to receive free training, personalized mentorship, and access to digital tools to strengthen their innovation potential.
Who Can Apply
The Digital Valley Albania (DiVA) project warmly welcomes applications from a wide range of forward-thinking organizations, innovators, and professionals who are eager to embrace the opportunities of the digital era and contribute to Albania’s sustainable economic growth.
1. Small and Medium-Sized Enterprises (SMEs)
DiVA primarily targets small and medium-sized enterprises (SMEs) operating across Albania, particularly in the sectors of agriculture, tourism, manufacturing, and other related industries. These businesses play a vital role in the national economy, and DiVA aims to empower them with the tools and expertise necessary to modernize operations, adopt smart technologies, and improve efficiency and competitiveness in both domestic and international markets.
Through DiVA’s training, mentoring, and technology-testing services, SMEs will gain access to practical digital tools, innovative business models, and expert guidance to help them transition toward sustainable and tech-driven growth.
2. Startups and Entrepreneurs
The project also invites startups and individual entrepreneurs who are passionate about innovation and looking to strengthen their digital and managerial capacities. Whether you are developing a new tech solution, building an online business, or exploring ways to scale your existing idea, DiVA provides the perfect environment to learn, experiment, and grow.
Participants will benefit from tailored mentorship, specialized workshops, and networking opportunities designed to enhance their entrepreneurial mindset, foster creativity, and accelerate business development through the adoption of digital technologies.
3. Organizations and Innovators
In addition, organizations, clusters, and associations interested in testing, piloting, or implementing innovative digital solutions are strongly encouraged to apply. DiVA’s collaborative ecosystem allows such entities to engage in research, experimentation, and cross-sector partnerships that drive innovation, boost productivity, and promote green and sustainable practices within Albania’s evolving digital economy.
Ideal Candidate Profile
Applicants should demonstrate:
A strong commitment to innovation and digital transformation.
A willingness to adopt new technologies and modern business practices.
A clear vision for enhancing competitiveness and sustainability within their field.
Motivation to contribute to Albania’s broader digital and green transition, aligning with European Union standards and priorities.
By bringing together SMEs, startups, innovators, and institutions under one initiative, the DiVA project seeks to build a vibrant, future-oriented digital ecosystem in Albania — one that empowers local businesses, supports economic resilience, and strengthens the country’s position within the wider European digital landscape.
The application period is open from 6 October to 6 November 2025
About the Project
Digital Valley Albania (DiVA) is a European Union–co-funded initiative designed to accelerate the digital and sustainable transformation of small and medium-sized enterprises (SMEs) across Albania. By providing access to innovation, cutting-edge technologies, and targeted capacity-building programs, DiVA empowers businesses to modernize operations, increase competitiveness, and embrace future-ready practices in line with global standards.
The project is strategically focused on strengthening Albania’s digital and green economy, helping businesses adopt environmentally sustainable practices, improve efficiency, and contribute to broader national and European development goals. Through its activities, DiVA promotes the integration of digital tools, smart business solutions, and green technologies across key sectors, including agriculture, tourism, and manufacturing.
A central aim of the project is to foster collaboration and knowledge-sharing between the private sector, academic institutions, and local communities, creating an innovation-driven ecosystem that supports entrepreneurship, research, and sustainable growth. By bridging the gap between technological potential and practical implementation, DiVA ensures that Albanian SMEs are better prepared to meet the challenges of a digital, competitive, and sustainable economy.
Through workshops, mentorship programs, innovation labs, and technology testing facilities, DiVA provides businesses with practical guidance and support to adopt new technologies, optimize operations, and develop innovative solutions that drive long-term growth and resilience.
Ultimately, Digital Valley Albania (DiVA) serves as a cornerstone for Albania’s transition into a modern, digitally empowered, and environmentally conscious economy, strengthening the country’s role in the European digital landscape.
Contact
📩 Email: info@divalbania.eu
🌐 Website: www.divalbania.eu
📍 Address: Tirana, Albania
Apply Now: https://divalbania.eu/forma-aplikimit/
Disclaimer
This initiative is co-funded by the European Union under the Digital Valley Albania (DiVA) project.
Its contents are the sole responsibility of the implementing partners and do not necessarily reflect the views of the European Union.